Top 8 Career in Digital Marketing
1. Social Media Specialist
Manages all social media accounts for their employer/client. In a digital marketing agency, where you would most likely find this position, they will juggle multiple social accounts across a number of clients and industries.
2. Graphic Designer
Creates graphics and visual content for a client’s digital platforms, which can include their website and social channels. Graphic designers typically combine varying visual and textual elements in their work, which can also include branding and logo work.
3. SEO Specialist
Strategizes ways to optimize a client’s website for search engines. This involves keyword research, analytics and using other digital solutions to identify opportunities for clients to rank higher on search engine results pages.
4. Email Marketing Specialist
Creates compelling email copy and email marketing campaigns to help clients reach their audience and increase sales/conversions. Email specialists likely have a background in writing, but also are adept at effective email marketing tactics. Working in tandem with the overall marketing strategy, email marketers also work to help grow and retain a client’s contact database through targeted campaigns.
5. Content Strategist
Researches, creates and analyzes digital content for a client’s target demographic. Content strategists use their knowledge of marketing tactics and client-specific needs to create a content calendar. They may or may not participate in the content creation itself, but they ultimately analyze the performance of said content and come up with ways to improve or build upon it.
6. UX Designer
Oversees end-to-end development of websites and digital marketing applications. UX designers usually have a background in development, coding and higher-end design. They must design with a client’s specific goals in mind, and work closely with strategists to ensure the design can satisfy the marketing demands for the site, while focusing on the user experience it will deliver.
7. Project Manager
Acts as the point person for all aspects of a project, from initial ideation to the final product. Digital marketing project managers serve as a central communicator, ensuring relevant stakeholders receive the information they need to perform their jobs on time and on budget. Project managers also handle any issues that may arise, working to track performance along the way to ensure a successful marketing campaign.
8. Digital Marketing Directors
Manages the overall marketing strategy for a specific client, a range of clients or a digital marketing organization. Digital marketing managers must have skills and knowledge across all facets of digital marketing, from SEO strategy to content strategy, PPC, development, graphic design, analytics and more.
